Jenna Cummings
Opinion
01 October 2023
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Jenna Cummings, Co-Founder and Managing Partner at Rival, outlines the steps marketers can take to measure and assess their environmental impact. This includes incorporating measurement at key decision-making moments, and how to identify alternative tactics and strategies without sacrificing campaign effectiveness.
About Jenna Cummings
Jenna Cummings is co-founder and managing partner at Rival.